What's Included
Full campaign management — no guesswork, no wasted spend.
Campaign Strategy
We start with what you want to achieve — leads, calls, store visits, or online sales — and build a campaign structure around that goal.
Keyword Research
We find the exact search terms your ideal customers are using in South Africa, and make sure you're not paying to appear for the wrong ones.
Ad Copywriting
Clear, direct ad copy that matches what the searcher is looking for and gives them a reason to click on your listing, not a competitor's.
Conversion Tracking
We connect your ads to your contact forms, WhatsApp, and phone calls so you can see exactly which ads are generating real enquiries.
Monthly Reporting
A plain-English report every month — what was spent, what it generated, and what we're adjusting. No confusing dashboards.
Ongoing Optimisation
Campaigns that improve over time. We monitor performance, cut what's not working, and scale what is — every month.
Our monthly management includes:
- Campaign strategy and setup
- Keyword research and negative keyword management
- Ad copywriting and A/B testing
- Conversion tracking (forms, WhatsApp, calls)
- Landing page recommendations
- Budget management and recommendations
- Monthly performance report
- Ongoing optimisation
Why Google Ads for SA Small Businesses
Immediate Visibility
SEO takes time. Ads put you at the top of results from day one — ideal when you need leads now, not in six months.
Intent-Based Targeting
Unlike social media ads, Google Ads reach people who are actively searching for what you offer. Higher intent means better quality leads.
You Control the Budget
Start small, see results, scale up. There's no minimum spend — and we'll tell you honestly if your budget isn't enough to be competitive.
Measurable Return
Every rand spent is tracked. You know exactly what you're getting back, and we optimise continuously to improve that return.
Who This Is For
How It Works
Strategy Call
We understand your business, budget, and what a successful lead looks like for you.
Setup
Campaign structure, keywords, ad copy, and conversion tracking configured before we spend a rand.
Launch & Monitor
Campaigns go live and we monitor closely in the first weeks to catch anything that needs adjusting.
Monthly Management
Ongoing optimisation, reporting, and recommendations every month — so performance improves over time.